Lori Wall Beds ranked as No.1 on the term “Murphy Bed” on Google. Although, they had no clear way to sell their beds via paid advertising on Facebook and Instagram.
They needed help in creating the strategy, the offer and the copy for a 2-step funnel: an advertorial + a short sales page.
This funnel had to make up for the rising wood costs for producing the product. They tried a lot of things to date, but not much has worked because no one was able to capture the brand feel they wanted to convey.
