Founders are a couple that have
put their souls into product development. For 2 years, they tried over 300+ different formulas to solve their challenge to wake up without coffee.
They cared deeply about their customers, and also wanted to differentiate from the competition in every way possible.
Their product was getting people results within minutes, but there was no clear way to communicate this with potential buyers.
Additionally, they were re-launching the product and wanted to go in with a BOOM!